I am Sani Karic. Across 20+ years in IT, including a decade leading organic growth, I have worked in network administration, technical support, project leadership, design, marketing, SEO, and product development. Across those roles and many client projects, I have worked with US B2B ecommerce companies, German directories, European local brands, medical businesses, fintech companies, iGaming brands, and many more. I still do the technical work myself, and when the right tooling does not exist, I build it.
Send your URL. I run it through my own crawler, review it by hand, and send back what is actually costing you traffic, ranked by impact.
Most of my time goes into consulting. When a project needs a full production team behind it, my freelancing agency picks it up. And when the job needs software that does not exist yet, I build that too.
Direct work with you or your team. I audit, prioritize, then fix, rather than handing over a document and wishing you luck.
My freelancing agency, running since 2016. For work that needs a full production team rather than one specialist, and businesses that want the whole thing handled.
Built to replace eight subscriptions with one workflow. It runs the crawls behind the audits on this page.
Swiss Knife SEO started as a private crawler for my own client work. The stack around it had grown to eight subscriptions, and what they gave back had stopped justifying what they cost me, in money and in the hours lost moving data between them. Every report in the platform exists because a real audit needed it, and because nothing on the market did that job at a price a small agency could defend.
No discovery call, no gated PDF, no drip sequence. Three steps and then a real answer.
Site address and an email. That is the whole form. Nothing else is required and nothing gets added to a list.
Swiss Knife SEO does the crawl, then I go through the findings myself. The machine catches volume, I catch the things that matter.
What is costing you traffic, ordered by impact against effort, with the reasoning. Yours to act on, with or without me.
20+ years of it, grouped six ways. The search work sits on top of years of hands on infrastructure, which is why the fixes in my audits are ones I can implement rather than only recommend.
Before marketing I built the networks and fixed the boards. That is why the fixes in my audits are ones I can implement, not just recommend.
German and English at full professional level. Useful when a client's market and their agency do not share a language.
One URL, one email, one honest reply. If there is nothing worth fixing I will tell you that too.